Archive for October, 2007
October 3rd, 2007 at 04:31am
Under seo
Anchor Text
Anchor text is the visible text used for a hyperlink.
Backlink/Reciprocal Link
A link to your website from another website. Also called inbound links or IBL’s.
Bot
Abbreviation for a search engine robot (sometimes called a spider). Bot refers to a software program that scans the web to index webpages for the search engine.
Keywords
Keywords are words which are used by surfers in search engine queries. Keyphrases are the same but instead of single words they are multi word phrases used in these search engine queries. Search Engine Optimization is the art of optimizing a sites webpages in order to rank highly in the results returned for these keyword search queries.
SEM
Abbreviation for “Search Engine Marketing”. SEM includes both organic SEO and paid advertising in the search engines including Pay Per Click (PPC).
SERP’s
Abbreviation for “Search Engine Results Pages”. SERP’s refer to the organic search results for a given search engine query.
More will be added to this page soon.
By admin
October 3rd, 2007 at 04:30am
Under seo
What is SEO, or “Search Engine Optimization”
Simply put, SEO, or “Search Engine Optimization” is the art of optimizing a website so that it caters to the desires of the search engines and fine tunes it so that your website ranks highly in the search engine results. Many misconceptions about SEO have arisen since search engines like Google have demonstrated the ability to make or break a site and few other professions are as misunderstood as the professional SEO industry.
Firstly and most important, a SEO company, at least a reputable one does not fool the search engines into ranking your site highly in the results. This is a very dangerous proposition and can get your site deleted or even banned permanently from Google. For a reputable SEO company like “Professional SEO”, search engine optimization simply means that we optimize and tailor your site to conform to the desires of an optimal site from the perspective of the search engines. “Professional SEO” simply optimizes your site to be attractive to what the search engines seek when ranking a site and makes sure that the coding meets the specifications of the search engines for placing a site very highly in the results.
By admin
October 3rd, 2007 at 03:10am
Under seo
Welcome to the Professional SEO blog. In this space we will be posting search engine optimization articles and SEO news, tips and general info relating to search engine optimization and search engine marketing. Search engine optimization can be confusing to the average site owner so we at Professional SEO will offer free search engine optimization articles, SEO news, and general SEO advice and even some free SEO tools to help you understand search engine optimization and search engine marketing.
By admin
