Professional SEO

Keyword Research

Keyword research is the cornerstone of an effective search engine optimization campaign.

Upon taking you on as a client, Professional SEO will analyze what specific keywords are the best and most sought after in your particular industry and apply that knowledge to your specific needs.

Knowing what keywords and keyphrases are the most searched upon by web surfers and tailoring your website to include these phrases is crucial to the success of your business.

It is often the case that companies merely assume what are the most searched on and relevant phrases that relate to thier industry. Professional SEO will do an in-depth keyword analysis to determine exactly what keywords will result in the most traffic and conversions for your website by using advanced SEO tools and competitor research.

On Page Optimization

On page Search Engine Optimization is just what it sounds like, namely optimizing a webpage to make it more search engine friendly and rank higher in the search engines. This includes both visible content and layout of the webpage and also the underlying HTML code.

Specific areas that will be optimized are things such as:

Utilizing target keywords and keyphrases in site content

Website code and site structure

Title, description and keyword tags.

Navigation and internal links

ALT tags for images

SEO Copywriting

Search engine optimization copywriting is a process whereby Professional SEO writes quality text content on a web page so that it is more appealing to the search engines. The goal of SEO copywriting is to achieve a better ranking in the search engines for a set of targeted keywords and keyphrases while at the same time making sure that the copy written is primarily for your site visitors.

Good SEO copywriting ensures that target keywords are used with optimal frequency in the most effective places while at the same time guaranteeing that the sentences are easily read by your customers.

Professional SEO provides the ultimate in advanced SEO copywriting for your site based on specific keyword phrases we research that are related to your specific industry.

SEO copywriting, while simple in it's essence is actually an advanced SEO skill combining both art and science to find a happy medium between writing strictly for the search engines or for readers of your website.

Paying too little attention to writing for the search engines and your site may not rank well for your desired terms and placing too much emphasis on keywords by stuffing as many key phrases into a page and you will likely end up being penalized by the search engines.

Professional SEO specializes in finding that unique balance between integrating your pages with your desired keywords and keyphrases and doing it in a way that maximizes effectiveness while still appearing grammatically correct and natural to both the search engines and to your readers as well.

Link Building

Building backlinks for your website is an essential SEO strategy which involves obtaining inbound links from external sources and has become a critical measure of a websites relevance as measured by the search engines.

Link building has various uses which improve the strength of your website among them being increased traffic and increased spidering by the various search engine robots which follow those links. Moreover, the search engines especially Google count backlinks as a "vote" for your site and the more backlinks you have, the better.

Professional SEO will carry out an ethical link building campaign directed towards your site from high quality and relevant link sources that will naturally improve your sites ranking. These links are obtained by various sources including web directories, blogs, forums and through Social Media Optimization, otherwise known as "SMO" which is a good component to an effective SEO campaign and deals primarilly in obtaining backlinks and traffic from various "Web 2.0" sites including social bookmarking sites and social networking sites.